VC Research and Innovation Seminar Brings to the Fore Growing Challenges with Misinformation

VC Research and Innovation Seminar Brings to the Fore Growing Challenges with Misinformation. The Tshwane University of Technology (TUT) hosted the 31st Vice Chancellor’s Prestigious Research and Innovation Seminar on September 6, 2023, at the Prestige Auditorium, located on the Pretoria Campus.

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The central theme of this seminar was the increasingly prevalent issue of social media misinformation. This event featured distinguished guest speaker Professor Paul Harrigan, Deputy Chair of Marketing at The University of Western Australia.

VC Research and Innovation Seminar Brings to the Fore Growing Challenges with Misinformation

In his opening remarks, Professor Tinyiko Maluleke, the Vice-Chancellor and Principal of TUT, emphasized the university’s dedication to nurturing a new generation of ethical leaders.

He highlighted the institution’s commitment to harnessing knowledge and resources to produce graduates who are not only academically prepared but also ethically responsible and future-ready.

Checking the Spread of Misinformation

Professor Paul Harrigan, an Associate Professor and Deputy Chair of Marketing at the University of Western Australia, delivered the keynote address titled “Checking the Spread of Misinformation.”

Professor Paul Harrigan, Deputy Chair of Marketing at The University of Western Australia and guest speaker at the VC’s Research and Innovation Seminar.

His presentation offered an insightful analysis of the pervasive issue of online misinformation, including partisan information and the influential role of social media “influencers.”

Prof Harrigan highlighted the alarming consequences of misinformation, emphasizing that its harm extends beyond mere falsehoods. He underscored its role in fostering polarization, societal division, and animosity.

He also pointed out that while social media platforms facilitate the dissemination of misinformation, the ultimate power lies in the hands of users. He delved into the dynamics of misinformation’s spread, addressing the critical role of negative emotions and partisan information.

Additionally, he explored the involvement of key stakeholders, such as the media, in countering the spread of false information.

Engaging Discussions and Takeaways

Following Prof Harrigan’s thought-provoking keynote address, attendees engaged in insightful and robust discussions. The audience comprised students, academics, and researchers who further delved into the challenges posed by misinformation in the digital age.

Prof Harrigan’s Credentials and Dedication

Professor Paul Harrigan, a renowned figure in the industry, has authored numerous books and over 60 articles for international journals. His commitment to addressing contemporary challenges is evident in his passion for teaching and his experience in delivering digital marketing courses globally.

His presentation at the Vice-Chancellor’s Prestigious Research and Innovation Seminar offered valuable insights into the spread of misinformation and its far-reaching consequences. Prof Harrigan’s expertise and dedication offer hope for a future in which society can effectively confront and mitigate the impact of misinformation on our collective well-being.

For more information on the Tshwane University of Technology, please contact Phaphama Tshisikhawe, Corporate Affairs and Marketing.
Tel: +27 12 382 4711  Email: [email protected]